What Should I Know Before Cancelling Hallmark+?

Your subscription remains active until the end of the billing period — you will not receive a refund for unused days. Additionally, Hallmark+ was formerly known as Hallmark Movies Now and rebranded in 2024. If you see charges under either name, they are the same service.

How to Cancel Hallmark+ Subscription in 2026: Quick & Easy Steps

Q: Why Do People Cancel Hallmark+?

Common reasons include seasonal viewing habits (many subscribers only watch during the holiday season), not watching enough content year-round to justify the monthly cost, switching to a cheaper streaming option, or budget cuts. Hallmark+ is particularly popular as a seasonal service.

Q: What is Hallmark+'s Cancellation Policy?

Hallmark+ allows cancellation at any time with no fees. No partial refunds are issued for unused portions of a billing period. Access continues until the billing cycle ends. Simply deleting the app does not cancel your subscription — you must cancel through account settings or the platform you used to subscribe.

Q: How Long Does It Take to Cancel Hallmark+?

Cancelling Hallmark+ typically takes around 3 minutes. The process can be completed online through your account settings at hallmarkplus.com, or through the platform you used to subscribe such as Apple, Google Play, Amazon, or Roku.

Hallmark+ (formerly Hallmark Movies Now) is the official streaming service from Hallmark Media, home to the beloved Hallmark Channel and Hallmark Movies & Mysteries networks. The service offers original series, holiday movies, romance dramas, and Hallmark+ exclusive originals — making it especially popular during the holiday season. As a result, many subscribers sign up each fall and then look to cancel once the season ends. Currently, the service is priced at $7.99 per month or $79.99 per year. If you see a charge from Hallmark+ or Hallmark Movies Now on your bank or credit card statement, it is most likely for this streaming subscription. Below, you will find exactly how to cancel your Hallmark+ subscription quickly across every device and platform.

Published March 3, 2026 Last updated on March 3, 2026 4 min read

How to Cancel Hallmark+ on the Website

This is the most direct method if you subscribed through the Hallmark+ website and are billed directly by Hallmark Media. First, make sure you did not subscribe through a third-party platform, as the steps differ if you signed up via Apple, Google Play, Amazon, or Roku.

Go to Hallmark+ and Sign In

First, open your web browser and go to hallmarkplus.com. Next, sign in using the email address and password associated with your Hallmark+ account. If you have forgotten your password, use the “Forgot Password” link on the sign-in page.

Navigate to Your Account Settings

After signing in, click on your profile icon or name in the top right corner of the page. Then select Account or My Account from the dropdown menu to access your subscription settings.

Click Manage Membership

Next, look for the Manage Membership or Subscription section on your account page. Additionally, this section will show your current plan, billing date, and the option to change or cancel your membership.

Select Cancel Subscription

Then click Cancel Subscription or Cancel Membership. Hallmark+ may present you with a retention offer — however, you can skip past this and proceed to confirm your cancellation. After that, select a reason if prompted.

Confirm and Check Your Email

Finally, confirm your cancellation when prompted. As a result, you will receive a confirmation email to the address on your account. Your Hallmark+ access will continue through the end of your current billing period, and you will not be charged again after that date.

How to Cancel Hallmark+ on Apple (iPhone / iPad)

If you subscribed to Hallmark+ through the iOS App Store, Apple handles your billing and you must cancel through your Apple ID subscription settings. Because Apple processes the payment on behalf of Hallmark+, the Hallmark+ website cannot cancel an Apple-billed subscription.

Open Settings on Your iPhone or iPad

First, tap the Settings app (the gray gear icon) on your home screen. This is where Apple manages all subscriptions purchased through the App Store.

Tap Your Name at the Top

At the very top of the Settings menu, tap your name and Apple ID. After that, this will open your Apple ID account page where you can manage all subscriptions connected to your account.

Tap Subscriptions

Next, scroll down and tap Subscriptions. You will see a list of all active and expired subscriptions tied to your Apple ID. Additionally, if you have multiple Apple IDs, make sure you are on the correct one.

Select Hallmark+

Find and tap Hallmark+ from your list of subscriptions. However, if Hallmark+ is not listed, you did not subscribe through Apple — instead, return to the Hallmark+ website to cancel directly.

Tap Cancel Subscription

Finally, tap Cancel Subscription and confirm when the prompt appears. As a result, your Hallmark+ access will continue until the end of your current billing period, and Apple will not charge you again after that date.

How to Cancel Hallmark+ on Google Play (Android)

If you subscribed to Hallmark+ through the Android app and are billed through Google Play, you will need to cancel through the Google Play Store. In other words, Google manages the billing on behalf of Hallmark+ for Android subscribers, so the Hallmark+ website alone cannot stop the charges.

Open the Google Play Store

First, on your Android device, open the Google Play Store app. Additionally, make sure you are signed in with the same Google account that was used to subscribe to Hallmark+.

Tap Your Profile Icon

Next, tap your profile icon in the top right corner of the Play Store. Then select Payments & subscriptions from the menu, followed by Subscriptions.

Find Hallmark+ in Your Subscriptions

After that, look for Hallmark+ in your list of active subscriptions. However, if it does not appear, you did not subscribe through Google Play, and you should cancel through the Hallmark+ website or another platform.

Tap Cancel Subscription

Then tap on Hallmark+ and select Cancel subscription. Follow the prompts to confirm, and optionally select a reason for cancelling. As a result, your subscription will be cancelled and you will not be charged again after the current period ends.

How to Cancel Hallmark+ Through Amazon Prime Video Channels

If you subscribed to Hallmark+ as an Amazon Prime Video Channel add-on, you must cancel through Amazon. First, check your Amazon account to confirm this is how you are billed, as Amazon handles all payment processing for channel add-ons sold through their platform.

Go to Amazon and Sign In

First, visit amazon.com and sign in to your Amazon account. Make sure you are using the same account that was used to subscribe to Hallmark+ through Prime Video Channels.

Navigate to Memberships & Subscriptions

Next, hover over Account & Lists in the top navigation, then click Account. After that, scroll down and click Memberships & Subscriptions to see all active channel subscriptions.

Find and Cancel Hallmark+

Then locate Hallmark+ in your list of active Prime Video Channels. Click Cancel Channel next to it. Additionally, Amazon will confirm the date through which you will retain access before completing the cancellation.

Confirm Cancellation

Finally, follow the on-screen prompts to confirm your cancellation. As a result, Amazon will stop charging you for Hallmark+ after the current billing period, and you will retain access until that end date.

How to Cancel Hallmark+ via Customer Support

If you are experiencing trouble cancelling through the account settings or are unsure which platform you subscribed through, Hallmark+ customer support can assist. Support is available via live chat at care.hallmarkplus.com and does not require a phone call.

Visit the Hallmark+ Help Center

First, go to care.hallmarkplus.com in your web browser. This is the official Hallmark+ support portal where you can find answers to common questions and contact a support agent directly.

Locate the Contact or Live Chat Option

Next, look for the Contact Us or Chat option on the support page. Additionally, you can search for “cancel subscription” in the help center search bar to find self-service instructions before reaching out to an agent.

Request Your Cancellation

Then, when connected with a support agent, explain that you want to cancel your subscription. Have your account email address ready so the agent can quickly locate your account and process the cancellation.

Save Your Confirmation

After the agent confirms your cancellation, make sure to save or screenshot the confirmation details. As a result, you will have a record of the cancellation in case any further charges appear on your statement.

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Cancelling Hallmark+ is a straightforward process that most users complete in just a few minutes. The website provides a clear account management page with an easy-to-find cancel option, and there is no aggressive retention phone call required. However, if you subscribed through a third party like Apple, Google Play, Amazon, or Roku, you will need to cancel through that platform — which adds a minor extra step. Additionally, Hallmark+ offers chat support at care.hallmarkplus.com if you run into any issues during the process.

Estimated Time

On average, it takes 0003 minutes to cancel a Hallmark+ subscription.

How to Contact Hallmark+

Hallmark+ offers customer support via live chat through their help portal. Here is how to reach them.

Phone	Not available
Site	care.hallmarkplus.com

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Hallmark+ Refund Policy

Hallmark+ does not offer refunds or pro-rated credits for unused portions of a billing period. Instead, when you cancel, your access continues until the end of your current billing cycle and you will not be charged again after that date. Furthermore, if you subscribed through a third-party platform such as Apple, Google Play, Amazon, or Roku, refund requests must be directed to that platform’s support team, as Hallmark+ does not process refunds for third-party transactions. However, if you believe you were charged in error or experienced an unauthorized charge, contact Hallmark+ support directly at care.hallmarkplus.com to discuss your specific situation.

Hallmark+ Plans & Pricing (2026)

Plan	Price	Details
Monthly	$7.99 / month	Full access to Hallmark+ content library including Hallmark Channel originals, Hallmark Movies & Mysteries, holiday movies, romance dramas, and Hallmark+ exclusive originals. Cancel anytime.
Annual	$79.99 / year (~$6.67/month)	Same full access as the monthly plan at a discounted annual rate. Billed once per year. Saves approximately $15.89 compared to paying monthly for 12 months.

Frequently Asked Questions

Can I Cancel Hallmark+ at Any Time?

Yes. Hallmark+ allows you to cancel your subscription at any time without cancellation fees or long-term commitments. Your access will remain active through the end of your current billing period after you cancel.

Why Do People Cancel Hallmark+?

Common reasons include seasonal viewing habits — many subscribers only watch during the holiday season and cancel afterward. Additionally, some users cancel due to budget cuts, limited content outside of holidays, or rotating between different streaming services throughout the year.

Is Hallmark+ the Same as Hallmark Movies Now?

Yes. Hallmark Movies Now was rebranded to Hallmark+ in 2024. If you previously subscribed to Hallmark Movies Now, your subscription automatically transitioned to Hallmark+. The service, content library, and pricing structure remained largely the same during the rebrand.

What Information Do I Need to Cancel Hallmark+?

You need the email address and password associated with your Hallmark+ account. Additionally, if you subscribed through Apple, Google Play, Amazon, or Roku, you must cancel through that platform instead of directly through the Hallmark+ website.

What is Hallmark+’s Cancellation Policy?

Hallmark+ allows cancellation at any time with no fees or penalties. Access continues through the end of the current billing period, and no partial refunds are issued. It is important to note that simply deleting the app does not cancel your subscription — you must cancel through your account settings or the platform you used to subscribe.

What Happens to My Account After I Cancel Hallmark+?

After cancelling, your Hallmark+ account remains active until the end of the paid billing period. After that, you will lose access to the content library. However, your account information may be retained, allowing you to resubscribe in the future without creating a new account.

Refunds, Reactivation & Troubleshooting

Can I Get a Refund from Hallmark+?

Unfortunately, Hallmark+ does not offer refunds for partial billing periods. However, if you were charged in error or experienced an unauthorized charge, you should contact Hallmark+ support at care.hallmarkplus.com to discuss your specific situation and request a review.

How Long Does It Take to Cancel Hallmark+?

The cancellation process typically takes around 3 minutes. It can be done online through your account settings at hallmarkplus.com, or through the platform you used to subscribe such as Apple, Google Play, Amazon, or Roku.

Can I Reactivate My Hallmark+ Subscription?

Yes. You can reactivate your Hallmark+ subscription at any time by visiting hallmarkplus.com and signing in with your previous credentials. Simply select a plan and your account will be reactivated immediately with full access to the content library.

What if I Cancelled Hallmark+ but Am Still Being Charged?

If you are still seeing charges after cancelling, verify that you cancelled through the correct platform. For example, if you subscribed through Apple but only cancelled on the Hallmark+ website, Apple’s charges will continue. Check your active subscriptions on the platform you originally used and contact care.hallmarkplus.com if the issue persists.

Does Hallmark+ Have a Free Trial?

Hallmark+ has offered free trials in the past, typically during promotional periods. If you signed up during a free trial and forgot to cancel, charges will have begun at the end of the trial period. Contact care.hallmarkplus.com if you believe you were charged unexpectedly after a trial period.

Hallmark+ May Show Up On Your Statement As:

HALLMARK+ HALLMARK PLUS HALLMARKPLUS HALLMARK MOVIES NOW HALLMARK MEDIA HMPLUS HALLMARK+ MONTHLY