How to Cancel ITVX Subscription in 2026: Quick & Easy Steps
By Zoe Mitchell
Fintech Product Researcher
ITVX is the UK’s free streaming service from ITV, offering thousands of hours of drama, entertainment, and live channels. Launched in December 2022 as the successor to ITV Hub, ITVX features an expanded library that includes exclusive original content, boxsets, and live TV. ITVX Premium costs £5.99 per month or £59.99 per year and adds ad-free viewing, premium exclusive content, and offline downloads. The service is home to British favorites including Coronation Street, Love Island, Emmerdale, and acclaimed dramas. Whether you subscribed directly through ITVX or via a third-party platform, this guide covers every cancellation method in full detail.
Published March 4, 2026Last updated on March 4, 20268 min read
How to Cancel ITVX on the Website
The most straightforward way to cancel is directly through the ITVX website. This method works whether you signed up online or through the mobile app, as long as you pay ITVX directly and not through a third-party platform like Apple or Amazon.
1
Go to the ITVX Website
Open your web browser and navigate to www.itv.com/watch. Make sure you are signed in with the correct account credentials. If you are not signed in, click Sign In in the top right corner and enter your email address and password.
2
Access Your Account
Click on your profile icon in the top right corner of the page, then select My ITV from the dropdown menu. This takes you to your account dashboard where you can manage your subscription details.
3
Navigate to Subscription Settings
In your account dashboard, look for ITVX Premium or Subscription in the navigation menu. Click to view your full subscription details including your next billing date and current plan. Knowing your billing date helps you time your cancellation to get the most from your remaining paid period.
4
Select Cancel Subscription
Find and click the Cancel subscription button or link on the subscription page. Depending on when you last updated your ITVX app or browser, this button may also say Turn off auto-renewal or End membership. All of these options stop future charges.
5
Provide Feedback (Optional)
ITVX may ask why you are cancelling. This step is optional. You can select a reason from the list provided or skip this step if the option is available. Providing feedback helps ITVX improve its service but has no impact on your cancellation.
6
Confirm Your Cancellation
Click Confirm cancellation to finalize the process. You will receive an email confirmation shortly after. Your Premium access will continue until the end of your current billing period, so you still get full value for the time you have already paid for. Look for the access expiry date displayed on your account page.
How to Cancel ITVX on Apple (iPhone / iPad)
If you subscribed to ITVX Premium through the App Store on your iPhone or iPad, Apple handles billing on behalf of ITVX. You cannot cancel through the ITVX website in this case. You must manage the subscription through Apple’s Settings app. This process works the same whether you are using an iPhone, iPad, or even a Mac.
1
Open the Settings App
On your iPhone or iPad home screen, tap the Settings app, which appears as a gray icon with gears. This is Apple’s central system settings hub where all subscription management takes place.
2
Tap Your Name
At the very top of the Settings screen, tap your name and Apple ID to open your Apple account settings. This section controls purchases, subscriptions, iCloud, and more.
3
Select Subscriptions
Scroll down and tap Subscriptions to see a full list of your active and expired App Store subscriptions. All services you have subscribed to through Apple appear here, including ITVX Premium.
4
Find ITVX
Scroll through your subscriptions to locate ITVX or ITVX Premium in the list of active subscriptions. Tap on it to open the subscription details page, which shows your renewal date and pricing.
5
Cancel Subscription
Scroll to the bottom of the ITVX subscription page and tap Cancel Subscription. This button is typically in red text at the bottom of the screen. If you do not see it, scroll down further as it can be easy to miss.
6
Confirm Cancellation
Tap Confirm when Apple prompts you to confirm. Apple will display the date when your access ends, which will be the last day of your current paid billing period. Your subscription will not renew after that date.
How to Cancel ITVX on Google Play (Android)
Android users who subscribed through the Google Play Store need to manage their ITVX cancellation through Google’s subscription system. Attempting to cancel on the ITVX website or app will not stop Google Play charges. The process below applies to all Android devices including phones and tablets.
1
Open Google Play Store
Launch the Google Play Store app on your Android device. The icon is a colorful triangle shape. Make sure you are signed in with the same Google account you used when you subscribed to ITVX Premium.
2
Access Your Profile
Tap your profile picture or initial in the top right corner of the Google Play Store home screen. This opens a dropdown menu with account options.
3
Go to Payments and Subscriptions
From the menu, tap Payments & subscriptions, then select Subscriptions from the options that appear. This page shows all active subscriptions tied to your Google account.
4
Select ITVX
Find ITVX or ITVX Premium in your active subscriptions list and tap on it to view its details, including your next renewal date and current price.
5
Cancel Subscription
Tap the Cancel subscription button at the bottom of the subscription details page. Google may present a short survey asking why you want to cancel. You can answer or skip the survey without affecting your cancellation.
6
Confirm and Finish
Follow the remaining prompts and confirm your cancellation. Google will show you the date your ITVX Premium access ends. You will keep full Premium access through the end of the billing period you have already paid for, with no further charges after that.
How to Cancel ITVX on Amazon Prime Video
If you added ITVX Premium as a channel through Amazon Prime Video, your billing goes through Amazon rather than ITVX directly. You must cancel through your Amazon account to stop charges. Cancelling through the ITVX website will not work if Amazon is your billing provider.
1
Go to Amazon’s Website
Visit www.amazon.co.uk and sign in to the Amazon account you used to subscribe to ITVX through Prime Video. Use a web browser on a computer or phone for easiest access.
2
Access Account and Lists
Hover over or tap Account & Lists in the top right corner of the page, then click Memberships & Subscriptions from the dropdown. This is where Amazon manages all your recurring services.
3
Find Prime Video Channels
Look for the Prime Video Channels section within your memberships page. Click Manage or See more to view all channels you have added to your Prime Video account.
4
Locate ITVX
Find ITVX in your list of active Prime Video channels. Click Cancel Channel next to the ITVX listing. Amazon will show you exactly when your access will end before you confirm.
5
Confirm Your Cancellation
Click Cancel Channel again to confirm when Amazon prompts you. Your ITVX Premium access through Amazon will remain active until the end of the current billing period. You will not be charged again after cancellation.
How to Cancel ITVX Through Sky
Sky TV customers who added ITVX Premium as part of their Sky package need to manage their cancellation through Sky’s account system. ITVX may be bundled as an add-on to your Sky subscription, so the cancellation process goes through Sky rather than ITVX directly.
1
Log Into My Sky
Visit www.sky.com and click My Sky in the top right corner. Sign in with your Sky ID email address and password. If you have forgotten your Sky ID details, use the account recovery option on the login page.
2
Go to Your Package
Navigate to Your products or My package to see a complete list of all your active Sky services, channels, and add-ons.
3
Find ITVX Premium
Scroll through your package to find ITVX Premium listed under your extras or add-ons. If you do not see it listed, it may be bundled under a broader entertainment package.
4
Select Remove
Click Remove or Cancel next to ITVX Premium. Sky may present a retention offer or ask you to call to complete the removal. If you are offered an alternative, you can decline and proceed with the cancellation online if the option is available.
5
Confirm Removal
Confirm your choice when prompted. The ITVX Premium add-on will be removed from your Sky package at your next billing date. Your access to ITVX Premium through Sky will continue until the end of your current billing cycle.
Difficulty
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EasyMediumVery Hard
Cancelling ITVX Premium is generally straightforward with a difficulty rating of about 1.5 out of 10. Direct cancellation through the ITVX website involves just a few clicks and no retention barriers. The only complication arises if you subscribed through a third party such as Apple, Google, Amazon, or Sky, in which case you must cancel through that provider’s system instead of ITVX directly. Always confirm which platform bills you before starting the cancellation process.
Estimated Time
On average, it takes 0003 minutes to cancel.
How to Contact ITVX
ITVX provides customer support primarily through online channels. Public phone support is not available for subscription queries.
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Refund Policy
ITVX Premium follows a standard digital subscription refund policy. Here are the key points to understand before you cancel. No Partial Refunds: When you cancel your ITVX Premium subscription, you will not receive a refund for the unused portion of your current billing period. Your Premium access continues until the end of the period you have already paid for, so you lose nothing by cancelling early in a cycle. Cooling-Off Period: Under UK consumer law, you generally have 14 days from the date of purchase to cancel and receive a full refund, provided you have not started using Premium content. Once you access Premium features, you typically waive this statutory right. Third-Party Subscriptions: If you subscribed through Apple, Google Play, Amazon Prime, or Sky, their respective refund policies apply. Apple and Google typically allow refund requests within 48 hours of purchase through their support portals if you have not used the service. Amazon and Sky operate under their own refund terms. Billing Disputes: For unauthorized charges or billing errors, contact ITVX customer support through their help center at help.itv.com. Legitimate billing issues are typically resolved promptly upon investigation. Free Trial Periods: If you are within a free trial period, you can cancel without incurring any charges. Make sure to cancel before the trial ends to avoid being billed for the first paid month.
ITVX Plans & Pricing (2026)
Plan
Price
Details
ITVX Free
£0/month
Ad-supported streaming with thousands of hours of content, live channels, and new episodes. No credit card required.
ITVX Premium Monthly
£5.99/month
Ad-free viewing, exclusive Premium content, downloads for offline viewing, and early access to new shows. Cancel anytime.
ITVX Premium Annual
£59.99/year
All Premium benefits at a reduced rate. Equivalent to £5.00 per month, saving approximately £11.89 compared to paying monthly.
Things to Know Before You Cancel ITVX
Your account reverts to the free tier, not deleted. After cancelling Premium, your ITVX account remains active and you can continue watching thousands of hours of ad-supported content at no cost. Your viewing history, watchlist, and account details are all preserved.
Downloaded content becomes unavailable when Premium expires. Any programmes you downloaded for offline viewing through the ITVX Premium app will stop playing once your subscription period ends. Watch or re-download priority content before your access expires.
Cancel through the platform that bills you. If you pay through Apple, Google Play, Amazon, or Sky, cancelling on the ITVX website will not stop charges from those providers. Always identify your billing source first and cancel through that platform to avoid continued charges.
Your Premium access runs until the end of your billing period. ITVX does not cut off access immediately when you cancel. You retain full Premium features until the date your current paid period ends, so there is no rush to cancel on a specific day.
ITVX does not offer a subscription pause feature. Unlike some services, ITVX has no option to put your Premium subscription on hold. If you only need to pause spending temporarily, your best option is to cancel and resubscribe when ready, taking advantage of the free tier in the meantime.
Annual subscribers should note their renewal date carefully. If you are on the annual plan, your renewal date may be easy to forget. Check your account settings or original confirmation email so you can cancel before the next charge if you do not wish to continue.
Frequently Asked Questions
Can I cancel ITVX Premium at any time?
Yes. ITVX Premium has no minimum commitment, and you can cancel at any time through your account settings or through the third-party platform that handles your billing. There are no cancellation fees. Your Premium access continues through the end of your current billing period regardless of when you cancel.
What happens to my downloads when I cancel ITVX?
Downloaded content requires an active Premium subscription to play. Once your subscription period ends, all downloads will become unavailable in the ITVX app. You will still be able to stream the same titles on the free tier with adverts, as long as they are part of ITVX’s free library.
Can I still watch ITVX for free after cancelling Premium?
Yes. ITVX offers a substantial library of free, ad-supported content that does not require a paid subscription. This includes full series, live channels such as ITV2 and ITV3, and new episodes shortly after broadcast. Only Premium exclusive titles and ad-free viewing require a subscription.
How do I cancel ITVX if I subscribed through Amazon Prime?
If you added ITVX as a Prime Video Channel, you must cancel through your Amazon account. Go to amazon.co.uk, navigate to Account and Lists, then Memberships and Subscriptions, and cancel from the Prime Video Channels section. Attempting to cancel on the ITVX website will not work if Amazon is your billing provider.
Will I get a refund if I cancel ITVX mid-billing period?
No. ITVX does not offer partial refunds for unused time within a billing period. You will retain Premium access until the period ends, and no further charges will be made after cancellation. If you believe you have been charged in error, contact ITVX support at help.itv.com.
Refunds, Reactivation & Troubleshooting
Do I lose my viewing history and watchlist when I cancel?
No. Your ITVX account, viewing history, and watchlist all remain intact when you cancel Premium. You simply revert to the free tier. If you resubscribe later, everything picks up exactly where you left off.
How do I know my ITVX cancellation was successful?
ITVX sends an email confirmation immediately after you cancel. You can also verify by visiting your account page, where it will show your Premium subscription as cancelled and display the date your access expires. If you do not receive a confirmation email within a few minutes, check your spam folder or contact ITVX support to confirm.
Can I use ITVX on multiple devices with one subscription?
Yes. ITVX Premium allows simultaneous streaming on up to four devices at once. You can register and use ITVX on a wide range of devices including smart TVs, smartphones, tablets, and computers without any additional cost.
Can I switch between monthly and annual ITVX plans?
Yes. You can change your billing frequency in your account settings. If you switch from an annual plan to monthly, the change takes effect at the end of your current annual billing period. Contact ITVX support if you experience issues changing plans directly through the website.
Is there a way to pause my ITVX subscription instead of cancelling?
No. ITVX does not currently offer a subscription pause option. If you want to stop being charged temporarily, you will need to cancel and resubscribe when you are ready. In the meantime, ITVX’s free tier provides access to a large portion of the content library at no cost.
